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Advertising is to drive sales not to entertain
The biggest mistake we can make as advertisers is to judge advertising as lay people judge it. In doing so, we will end up as artist or entertainers, but not sales people. When ordinary folks talk...
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why banner advertisement for business
If you’ve spent any time surfing the Internet, you’ve seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in...
View ArticlePublic Relations; Proactive Brand Awareness
Public Relations is a strategic communication process that builds and sustains mutually beneficial relationships between organizations and their public; consumers, stockholders, employees, community,...
View ArticleGO VIRAL!
Viral marketing is simply a technique adopted to encourage the spread of information or opinion about a particular development, product or service on the internet. It mainly makes use of websites and...
View ArticleRelating Strategically In Business
The most effective business development today is what we call Strategic Empathy, a thorough understanding of the rational and emotional drive behind a client’s decision to use an organization’s...
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